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It is amazing what a person can do to better
the world... with the "rite" light. Take the late Jacob
Rosenthal, of blessed memory, founder of RITE LITE LTD.,
who literally turned a little candle light into a thriving
family business which has filled Jewish homes worldwide
with meaningful Judaica for over five decades.
After the Holocaust, Mr. Rosenthal fled with his wife,
Miriam, to America through Ellis Island and settled in
Brooklyn. Attempting to resume his lumber merchant career,
he found the trade closed to those who would not work
on Saturdays. "But giving up the Sabbath was out of the
question for us," recalls Miriam, "and so, for two years,
he searched until another path emerged." Along with his
unbending faith, Mr. Rosenthal brought with him an idea
that would spark his entrance into the Judaica field.
He would reproduce a European novelty - a tubular, metal
spring-loaded candleholder, which was later called the
'Rite Lite'.
One fateful day, Mr. Rosenthal took his idea to the Lower
East Side workshop of a man equipped to turn his dream
into a reality. There he found Murray Zuckerman producing
menorahs; the rest, as they say, is history. Starting
with the original "Rite Lite" automatic candleholder and
4 or 5 menorahs, the two formed a partnership and began
selling their Judaica line. Alex Rosenthal, fondly remembers
sharing his father's road trips: "We used to travel together,
bringing our 'bag of goodies' to a few small 'mom and
pop' shops. My father was a great mentor for business
and for life."
Now, more than 50 years later, Miriam a.k.a. 'Grandma',
son Alex, daughter-in-law Helene, and grandchildren Nathan
and Aviva, continue carrying the "Rite Lite" torch, selling
a very complete selection of Judaica for all seasons and
all occasions. We want to thank all of our retailers for
being part of our family over the years and for continuing
to help us spread the "Rite" light to people everywhere.
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